ETT Industries ETT Industries · part of Otto Scooter

AdRider: your panels pay their way

A different way of funding a delivery e-bike: external advertisers buy the Trayser's side panels, and their contribution helps fund ETT's rental pricing. Same bike, same service, same workshop.

Apply for AdRider → See the Trayser 2.0
Same bike · sponsored panels

What AdRider changes

What stays the same

The Trayser 2.0 itself: 1,056 Wh battery, 50–60 miles of range, Gates belt drive, hydraulic disc brakes. Same servicing, same breakdown replacement, same Hammersmith workshop, same £200 refundable deposit. No licence, no CBT.

What changes

Sponsor artwork on the side panels, fitted and removed by us as campaigns rotate. Advertisers pay for that space, and their contribution helps fund ETT's rental pricing. Places depend on live campaigns.

ETT Trayser 2.0 side panels — the surface AdRider sponsors carry Rider on an ETT Trayser 2.0 in London

What is the ETT AdRider programme?

AdRider is ETT Industries’ sponsored-panel programme for the Trayser 2.0 delivery e-bike in London. External advertisers pay to place campaigns on the bike’s side panels, and that contribution helps fund ETT’s rental pricing. The Trayser rents at £55 a week, or £49 a week for riders on Uber Eats and Deliveroo, with a £200 refundable deposit and no credit check.

The bike itself is identical to a standard rental — same 1,056 Wh battery, same servicing and support — only the panels differ. AdRider availability depends on active advertising campaigns. ETT Industries is part of Otto Scooter Ltd, and bikes are collected from the Hammersmith workshop in West London.

How it works

Three steps onto a sponsored bike

01

Apply

Reserve below and tell us you want an AdRider slot. We confirm current campaign availability within 24 hours.

02

Panels fitted

We fit the sponsor's panels at the workshop — professionally applied, removed or swapped when campaigns change.

03

Ride

Same Trayser, same servicing, same breakdown replacement, for as long as the sponsorship runs.

Apply · contacted within 24 hours

Apply for AdRider

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AdRider, answered

How does AdRider work?
External advertisers pay to place their campaigns on the Trayser’s side panels. That contribution helps fund ETT’s rental pricing. You ride the same bike, on the same terms, with adverts on the panels.
Is the AdRider bike different from the standard one?
No — it’s exactly the same Trayser 2.0, with the same battery, brakes and service. The only difference is the adverts on the side panels.
Do I choose the adverts?
No — the advertising space is managed by ETT/Otto and the campaigns rotate. You just ride as normal.
What if no advertiser is available?
AdRider places depend on active advertising campaigns, so availability varies. Reserve and we’ll confirm what is open — if AdRider is full you start on a standard rental and we fit panels when a campaign lands.